Resources

Templates & concept library

The basic library is free. Templates unlock with a free account, and advanced playbooks will come with paid plans.

Concept library

Jobs to be done

Free

Frame needs as progress a person is trying to make, not features.

Open
  • • A job is the progress someone wants in a specific situation: “When I…, I want to…, so I can…”.
  • • Use it to separate the underlying need from the solution a customer asks for.
  • • Pitfall: writing jobs that are really features in disguise.

North Star metric

Free

One metric that captures the value customers get from the product.

Open
  • • A good North Star reflects delivered customer value and predicts revenue.
  • • Pair it with 3–5 input metrics the team can actually move.
  • • Pitfall: picking a vanity metric (sign-ups, page views).

RICE prioritisation

Free

Reach × Impact × Confidence ÷ Effort, and when not to trust it.

Open
  • • Score = Reach × Impact × Confidence ÷ Effort.
  • • It forces explicit assumptions; the conversation matters more than the number.
  • • Pitfall: false precision on strategic bets that RICE can't capture.

Reasoning about trade-offs

Free

Name what you give up, for whom, and how you'd know it was wrong.

Open
  • • State the options, what each optimises for, and what each sacrifices.
  • • Say who bears the cost of your choice.
  • • Define a signal that would make you reverse the decision.

Pricing & packaging deep dive

Paid plan

Value metrics, tiering, and migration of existing customers.

Included with paid plans — coming soon.

Templates

One-page PRD template

Members

Problem, users, evidence, scope, success metrics, open questions.

Sign up free to unlock

Decision memo template

Members

Context, options, recommendation, trade-offs, reversal signal.

Sign up free to unlock

Experiment brief

Members

Hypothesis, metric, guardrails, sample size, decision rule.

Sign up free to unlock

AI product evaluation playbook

Paid plan

Eval sets, human review, launch gates for LLM features.

Included with paid plans — coming soon.

Stakeholder alignment kit

Paid plan

Maps, pre-reads, and escalation scripts for hard conversations.

Included with paid plans — coming soon.